Here is the slide deck and video presentation from an online talk delivered at the Business Agility Gauteng meetup on 16 July 2020.
Presentation Elevator Pitch
Humans are terrible at using experience, intuition and expert opinion to predict benefits – but we don’t realise it! Organisations that track outcomes find that just 1 in 3 features result in a benefit. The presentation covers why chasing outcomes is much better than delivering outputs and uses analogy, storytelling and real-life examples to illustrate all concepts covered.
- Explains Kohavi’s Law – namely, that only one change in three will yield a positive result.
- Uses the story of Harry Potter to highlight how useless our expert opinion and intuition are when predicting value.
- Discusses the low priority change that sat on the backlog for over six months but ended up making Microsoft Bing $100 million a year in additional revenue.
- Examines various practical examples showing how most organisations usually focus on volume (output) rather than value (outcome) and the pitfalls thereof.
- Provides a practical example of how to use and evolve feature hypotheses – and ‘pivot’ / adjust your priorities based on the outcomes achieved.
- Tackles the often-misunderstood concept of “What is an MVP?”
- Highlights that it’s not the features you build but how many experiments you run that will determine the success of your business.
All to the backdrop of Harry Potter and a special spellbook to help get all concepts across.
Like me to present this talk at your meetup or conference?
Would be happy to – get hold of me via social media or firstname.lastname@example.org.
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