[MARATHON #233 / Unique Marathon #133 / 23 November 2019]
Part I: Tracey Trolls the Internet
You couldn’t miss the Magoeba Plunge Marathon, there was a constant barrage on social media publicizing the event. This was Tracey van den Dool’s baby and she was a proud expectant mother. I am not sure where she found the time, but it seemed like every free moment was spent thinking of innovative ways to promote the event in the lead-up.
Tracey trolled the internet and every time someone asked a question about “recommended marathons” there was an almost immediate response from one Tracey van den Dool saying, “Come to Tzaneen and check out the Magoeba Plunge”. She also had plenty of engagement with her potential customers, for example when someone said, “Will there be watermelon?”, watermelon was added to the shopping list.