Outcomes: The Forgotten Test Case


Outcome versus Output

My very simple definition of the difference between output and outcome is:

  • Output is delivering volume
  • Outcome is delivering value

Theoretically, they could be the same but in practice this is seldom the case.

I can create a lot of ‘stuff’ (i.e. output) but realise very little, or even negative, value for all the time and effort spent producing said ‘stuff’. This article provides two practical examples of what normally happens (we focus only the output), why this is a terrible practice and the problems associated with ignoring the outcomes. Continue reading “Outcomes: The Forgotten Test Case”