When it comes to behavioural science, I am an enthusiastic amateur. I guess the same could be said for my marathon running infatuation which, although prolific with over 250 completed, is still firmly footed in the ‘recreational amateur’ category. My payslip reads ‘Agile Coach’ so I’d like to think that I’ve managed to breach the amateur category in my chosen career (but you might need to check with my colleagues to confirm whether I do indeed qualify as a professional). It’s not often that running, behavioural science and agile coaching intersect but recently they did, so I decided to use the opportunity to run an experiment and this is what happened. Continue reading “A Behavioural Science Experiment to get Leaders to Complete an Agile Maturity Assessment”