The Empire Strikes Back (but not very hard)

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On Friday the 30th June, an article appeared on the South African Runner’s World page written by long-time editor Mike Finch entitled “Comrades Cut-Off Drama: Organisers Respond”. According to various credible sources, Finch is a paid contractor to the Comrades Marathon Association (CMA) – which is undisclosed in the article. It appears that Finch has become a stool pigeon for the CMA.

The response to the article on Facebook has been overwhelmingly negative towards Runner’s World. Runners are not stupid and can see through the façade.

Based on recent events, and because Comrades was originally run on Empire Day, I have decided to use what is arguably the best of the Star Wars films, The Empire Strikes Back, as a simile to respond to the Runner’s World puff piece (and of course try to bring some balance back to the force).

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