Cyber Bully to you CMA (and the sad state of journalism)

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If a politician were to claim that an election was rigged at a press conference, you would expect them to provide some proof. Should the politician continue along this line of rhetoric but fail to provide any proof they should be treated with disdain, derision and scorn by the media.

Our professionals in the media are no doubt familiar with the law of propaganda attributed to Nazi Joseph Goebbels (although it’s unlikely he ever actually said), “Repeat a lie often enough and it becomes the truth”.

At a press conference called by the interim Comrades Marathon Association (CMA) Board on 26 August, interim CMA Chairman Jeff Minnaar used the term ‘cyber bullying’ repeatedly and began proceedings by reading a press release entitled, “Comrades Marathon addresses cyber bullying and harassment.

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Cools & the Gang – Greatest Hits (A Comrades Communication Breakdown)

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It is no secret that relations between the former Comrades Race & Operations Manager (ROM), Ann Ashworth, and the Marketing & Communications Manager, Delaine Cools, were frosty at best and openly hostile at worst before, during and after the 2024 edition of the race.

The previous article in this series detailed the conjecture and supporting evidence that Cools had been promised the ROM (or General Manager) job and went out of her way to make Ashworth’s tenure difficult. In some circumstances, this appears to have escalated to outright sabotage.

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Why Ashworth was Fired Part III: Succession Shenanigans

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Whilst reasons 1 and 2 are indisputable chains of events and facts, reason 3 does involve some conjecture (albeit with plenty of substance).

The two points of conjecture are that:

  1. Delaine Cools was promised the Race Manager position by the four “bussed-in and bought” (BIAB) Board members.
  2. Zinhle Sokhela was earmarked by the gang of four BIABs to be elevated as the next Chair of Comrades.
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Comrades 2024 Cutoffs: A lesson in gun control

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After the 2023 Comrades cutoffs cost several hundred runners their medal, some changes were expected in 2024. What was the net positive gain? 487 athletes converted despair to glory. These 487 would have been cutoff in 2024 had the times not been made more lenient. However, what is surprising, is that there is still resistance from certain members of the Board to make sensible adjustments to cutoff times.

What follows are details and in depth analysis of the who, how and what of cutoffs at Comrades 2024…

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What’s New & Improved at Comrades 2024?

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As someone who had plenty to say about what went wrong at Comrades 2023, it gives me great pleasure to write an article about what’s going right at Comrades 2024.

Much of the credit for the positive changes can be attributed to newly appointed Race & Operations Manager, Ann Ashworth, who left her career as an advocate to take up the position in November 2023. Under her leadership there’s renewed energy, innovation and an attention to detail that has been lacking for many years.

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Concerned Response to Comrades’ “Response to concerns” press release

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Great accomplishments can be achieved in seven weeks or less. Examples include the construction of the main structure of the Empire State Building, the complete filming schedule of ‘Gone with the Wind’ (one of the most iconic films of all time) and the entire recording and production of Michael Jackson’s ‘Thriller’ (the best-selling album of all time).

Likewise many great books are written in a short period of time like Jack Kerouac’s ‘On The Road’ (3 weeks), Charles Dickens’ ‘A Christmas Carol’ (6 weeks – to meet the publishing deadline for the Christmas rush), John Boyne’s ‘The Boy in the Striped Pyjamas’ (first draft written in 2.5 days) and Robert Louis Stevenson’s ‘The Strange Case of Dr. Jekyll and Mr. Hyde’ (3 days). Even Hunter S. Thompson’s drug-fuelled gonzo journalism classic ‘Fear and Loathing in Las Vegas’ was written over a short period (although the author is not sure of the exact time frame).

Seven weeks after Comrades 2023, the below press release was finally published. It is unlikely to be named in any future classic compositions lists although it is up there with the last season of Game of Thrones in terms of disappointing let-downs – one or two good moments but the audience was expecting a lot more after waiting all that time. The only thing slower than the wheels of justice in South Africa is the pedestrian pace with which the Comrades Marathon Association (CMA) operates.

“Response to Comrades Marathon runners’ concerns” media release from the Comrades Marathon Association.
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The Nightmare on Epworth Street (Safety negligence at Comrades breaks bones and shatters dreams)

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Channelle Makhele started Comrades 2023 with the dream of earning a Bill Rowan medal. That dream was shattered before the 5-kilometre mark. Channelle’s aspirations and eight months of hard training were smashed before dawn over the nightmare on Epworth Street. She was looking to break her best Comrades time but all she broke was her leg.

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Where did all the runners go? The Comrades cutoff debacle.

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17:29pm, Sunday 11 June, Kingsmead Stadium, Durban: A bemused and bewildered crowd looks at an empty finish straight. The race officials brace themselves for a final finish line onslaught that never comes before shrugging their shoulders and packing up. The SuperSport commentary team, who had been building up to the emotional climax of the day, are stunned into silence. Mqondisi Ngcobo, Chairman of the Comrades Marathon Association (CMA), raises the final cutoff pistol and shoots a blank into the dusky Durban skyline. The cock failed to crow at the start of Comrades 2023 and, with most flaccid and anticlimactic finish in Comrades’ 102-year history, it would have been more appropriate had Comrades’ Chairman aimed the gun at his foot.

The most flaccid and anticlimactic finish in Comrades’ 102-year history (perhaps the gun would have been better aimed at the foot).

So much for a fairytale finish. When the clock struck 12 at the 2023 Comrades Marathon there was no Cinderella story. However, someone out there deserves the Giant Pumpkin Award for robbing hundreds of runners of their Comrades medal.

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