The Streisand Effect refers to the phenomenon where an attempt to suppress, hide, or censor information ends up drawing far more attention to it instead.
The term originates from a 2003 incident involving singer and actress Barbra Streisand, who sued a photographer and website for publishing an aerial photo of her Malibu home. Before the lawsuit, the image had attracted virtually no public interest. After legal action was taken, news of the lawsuit spread widely—and so did the photo. What was meant to erase the image instead amplified it.
When I published the initial BrahGate article outing Luke “7th placed lady” Jacobs as a bib bandit I had no knowledge as to who the Must Love Hills run crew were, any of their members or even that Luke Jacobs ran for them. In the original version of the article I made no reference to run crews at all and no names other than that of Luke Jacobs were mentioned.
Continue reading “Must Loathe Rules (When run crews go delinquent)”


