Must Loathe Rules (When run crews go delinquent)

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The Streisand Effect refers to the phenomenon where an attempt to suppress, hide, or censor information ends up drawing far more attention to it instead.

The term originates from a 2003 incident involving singer and actress Barbra Streisand, who sued a photographer and website for publishing an aerial photo of her Malibu home. Before the lawsuit, the image had attracted virtually no public interest. After legal action was taken, news of the lawsuit spread widely—and so did the photo. What was meant to erase the image instead amplified it.

When I published the initial BrahGate article outing Luke “7th placed lady” Jacobs as a bib bandit I had no knowledge as to who the Must Love Hills run crew were, any of their members or even that Luke Jacobs ran for them. In the original version of the article I made no reference to run crews at all and no names other than that of Luke Jacobs were mentioned.  

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First Bib Bandit Bust by AI (and the man who built the tool)

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This currently unidentified man running in Nicke van Wyk’s 2026 Two Oceans half marathon race number is officially the first person to be bust by AI for bib banditting. I have contacted van Wyk to let her know about her ‘world first’ but have not received a response at the time of writing. I would of course like to get the name of the man who is running in her number as well.

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Doubling Down on Integrity: A Question for Kendra Stewart

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They say a picture says a thousand words. Here’s exactly one thousand words explaining how this photo of an unnamed female bib bandit in Must Love Hills kit is relevant for integrity, ethics and morals.

A picture that deserves one thousand words (if anyone has the identity of the bandit running in B65036 please let me know). Update: Bandit identified as Adele van Aswegen.

The timing chip from #65036 has been removed. Whether this is sensible or devious is debatable but at least this bandit won’t compromise the official results and ship’s log. Removing the timing chip does however indicate premeditation and that the bandit and bib provider knew what they were doing was wrong.

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The Running Moan: Why Bib Banditting is Wrong

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As I write this (wearing my Running Mann hat) I can tell you (wearing my board hat) that there are 91 reported cases of bib banditting in the Two Oceans half marathon and four in the ultra marathon. I am sure that there are some more that haven’t been uncovered – yet – but the overall number is likely somewhere between 100 and 200.

This is still a tiny fraction of the overall field. Most people follow the rules and abhor those that don’t. If you banditted you are in the minority. This is not a case where everyone is doing it. There will always be one or two people who “didn’t know I was doing anything wrong” but the majority of those who banditted (and those who defend the bandits) are consciously delinquent. 

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Good Hope DJ & former Stormer is latest BrahGate Bandit

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I had several reports of sightings of Good Hope FM DJ and former Stormers centre on the Two Oceans half marathon route but he was mysteriously missing from the results. Thanks to some sleuthing from readers we have the big Scooby Doo Doo reveal…

Well known personality, Morgan Newman, was spotted on the 2026 Two Oceans half marathon route but was mysteriously missing from the results.
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